Our brand spotlight continues and this time it’s the very talented lady Stina Wickenberg behind the brand Sture&Lisa. What’s particularly special about this brand is their passion for Fair Trade and using only the very best Organic fabric for your little ones.
Here the lovely Stina answers our questions:
1. Describe your business set up and how long have you been established?
We established the business 6 years ago when my former working place moved to Stockholm. When I did my thesis as a graphic designer, I wrote a children’s book, and I also did clothing with characters from the book. Then the idea was born to combine the creative work with two other major interests – fair trade and organic production.
2. Can you tell me about your work studio and where it’s based?
We live at the countryside outside Lund, in south of Sweden. I enjoy the peace and quiet out there and have a small office in our house.
3. What does your typical day involve?
A typical day does include a lot of emailing with clients. Also sending invoices, preparing Catalogues, website and a lot of communication back and forth with our suppliers. Depending on the season, it might of course also include design of new patterns.
4. What products/collection of your brand is your favourite?
The Elephant pattern or Foxes are my own favourites. For the new prints that will launch in August, I would say Night owls.
5. How do you gain inspiration for your work?
Signe, my daughter is a big inspiration for me – the things she likes, books we read etc. Besides that I would say flea markets and old patterns and design from the 60´s and 70´s.
6. Whose work in the field do you admire and why?
In general it´s specifically the organisation Fairtrade and their social work that bring better wages and benefits for workers in developing countries.
For Sture&Lisa´s work I really admire my parents (71 and 73) that are so dedicated and full of energy and bring so much to the company.
7. How would you describe your style?
Colourful, Fairtrade and Organic clothes with a retro vibe
8. How did you get started down this route and what did you do prior?
When the first collection was ready it took me some months to find the right supplier. Our first collection was challenging and I learned so much of trial and error, and then it slowly started to grow.
9. What are your goals for the future?
Besides improving the designs and getting better and better at what we are doing, it would be fun to add some new styles to our collections, for example; hats, tights, bed linen etc.
10. What did you want to be when you were a kid?
I wanted to become a Meteorologist