Retro inspired collection of unisex clothing. Designer and owner Jessica Jönsson’s inspiration for her brand came about when her first daughter was born in 2003. Like so many other parents who were born in the 70s, she wanted clothes without Hello Kitty and Disney motifs, clothes that girls can be cute and practical in but not for the sake of looking like little princesses. Love hearts for her is a real 70’s classic. The simple and clean aesthetics make the clothes easy and comfortable to wear. All the producers are certified by Oeko-Tex, which is a European Eco-label and the clothes are made in ethical factories in Portugal.