Lagom is a Swedish word. It describes a feeling when something possesses ‘perfect balance’ or is ‘just right’. They’ve adopted this word to reflect the very ethos of their desire to capture this magical state. It may be difficult to attain, but when you do, something inside tells you that it is lagom. Lagom Design has brought together people from a variety of backgrounds with the goal of thinking about greetings cards with a fresh perspective.